eBook Library

Of the China Market, Cheaper New iPhones and the iPad
Apple’s share prices have begun climbing back since Feb. 23, closing Tuesday at $208.85. It’s not yet quite clear why — it could be the imminent shipping of the iPod or the shareholders’ meeting Feb. 25, among other things. Still, investors should take what they can get. They’ll have to — Cupertino isn’t about to fork over any dividends soon.
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Elements of Style $0.99 The Elments of Style is one of the most influential and best-known prescriptive treatments of English grammar and usage in the United States. Countless writers have cited it as one of the most important books they have ever read.This book, printed as a private edition for the use of Strunk’s students, became a classic on the local campus, known as “the little book”, and its successive editions hav…

Focused Interview $18.95 No Description Available…

The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life $18.95 A wholly new force is driving human behavior today, and it’s turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct — a new primal desire — that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chr…

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Market Research Handbook[eBook] $155.42 pThe fifth edition of what was formerly know as iThe ESOMAR Handbook of Market and Opinion Research/i has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. BRp BRTruly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. BRp BRiThe editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike/i. Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Ma…

Market Research[eBook] $9.45 Fast track route to mastering market research P Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information P Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others P Includes a glossary of key concepts and a comprehensive resources guide P ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world’s smartest thinkers.

The Market[eBook] $40.43 The author draws on considerable research in this area to provide an overdue critical evaluation of the limits of the market, and future prospects for non-market socialism.

Market Research Best Practice[eBook] $77.8 pMarket Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world’s leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.br / BRbr / BRbr / BRIn the pursuit to define and illustrate ‘new’ market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice…piThe EPUB format of this title may not be compatible for use on all handheld devices./i/p

Introduction to Market & Social Research[eBook] $6.95 pAn Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. However, it is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice.