eBook Library

Living in an age of information overload and growing insensitivity to traditional advertising and marketing methodologies, standing out among the noise and clutter is paramount to achieving success in today’s business marketplace. Consider this: business information doubles every 1100 days (3 years) according to Customer Message Management.

People are actively seeking ways to opt-out from advertising messages of all sorts in an effort to distribute their attention to things which interest them most. With a growing number of entities vying for attention in an already overcrowded marketplace, those who differentiate themselves most will be the winners, and those maintaining status quo will fade from view rather quickly. For instance, Sirius Decisions reports that it now takes 100 phone calls to book 1 sales appointment.

Marketing Sherpa produced a “Business Technology Marketing” report in 2007, which outlined the biggest challenges facing marketers today. According to the report, the top marketing challenges are:

1.       Marketing to a growing number of people involved in the buying process

2.       Competing in lead generation across multiple media

3.       Generating public relations “buzz”

4.       Creating perceived value in cutting edge product benefits

5.       Marketing to a lengthening sales cycle

In addition to the list compiled by MarketingSherpa, here are more challenges facing the entrepreneurial minded marketer:

1.       Consistent follow up doesn’t happen

2.       Leads fall through the “cracks”

3.       Current customers purchase from competitors for no logical or apparent reason

4.       Lack of testimonials and/or referrals

5.       Daily tasks blur strategic focus (i.e. too many “fires” to put out at any given moment)

6.       Multiple disjointed business processes

- a.       Contact management

- b.      List management

- c.       Email

- d.      Shopping cart

- e.      Affiliates/JV partners

- f.        Tasks

- g.       Calendar / Scheduling

- h.      Spreadsheet

- i.         Database

- j.        Accounting

7.       Absence of a house list and/or segmentation processes to produce quality leads

8.       Online systems do not mimic offline procedures

9.       Time pressures create high levels of chaos and stress

Any one of these obstacles by itself can substantially rob you of lead generation time which means your business will suffer at some point because lead generation needs to be a constant and consistent activity that produces tangible results (i.e. sales). Imagine the impact the combination several of these obstacles can have on your lead generation efforts and your bottom line profits. 

Roger Bauer is the author of “Endless Lead Generation Tactics,” a free eBook that outlines several strategies and tactics for increasing sales through lead generation. To get your copy, visit http://EndlessLeadGen.com now.

LIBR 287 – Meredith Farkas – 2/16/10

Access 2007 for Starters: The Missing Manual $15.99 This fast-paced book teaches you the basics of Access 2007 so you can start using this popular database program right away. You’ll learn how to work with Access’ most useful features to design databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry.The new Access is radically different from previous versions, but with this book…

Microsoft SQL Server 2008 Management and Administration $31.99 If you need to deploy, manage, or secure Microsoft SQL Server 2008, this is the complete, fast-paced, task-based reference you’ve been searching for. Authored by a world-class expert on SQL Server in the enterprise, this book goes far beyond the basics, taking on the complex tasks that DBAs need to make the most of Microsoft’s flagship database platform. SQL Server MVP, Ross Mistry pre…

FileMaker Pro 10: The Missing Manual $31.99 The FileMaker Pro 10 desktop database lets you do almost anything with the information you give it — especially with this book as your guide. Clear, thorough, and accessible, FileMaker Pro 10: The Missing Manual helps you get in, build your database, and get the results you need, whether you’re running a business, pursuing a hobby, or planning your retirement. It’s the ideal guide for non-technic…

Mobile Database Systems[eBook] $107.98 pA breakthrough sourcebook to the challenges and solutions for mobile database systemsbr / BRbr / BRThis text enables readers to effectively manage mobile database systems (MDS) and data dissemination via wireless channels. The author explores the mobile communication platform and analyzes its use in the development of a distributed database management system. Workable solutions for key challenges in wireless information management are presented throughout the text.br / BRbr / BRFollowing an introductory chapter that includes important milestones in the history and development of mobile data processing, the text provides the information, tools, and resources needed for MDS management, including:br / BRli Fundamentals of wireless communicationbr / BRli Location and handoff managementbr / BRli Fundamentals of conventional database management systems and why existing approaches are not adequate for mobile databasesbr / BRli Concurrency …

Database Management: Objectives, System Functions, and Administration $1.1 Database Management: Objectives, System Functions, and Administration

Logical Database Design Principles[eBook] $48 pUntil now, almost all books on logical database design focused exclusively on relational design. However, modern database management systems have added powerful features that have driven a movement away from truly normalized database design. Logical Database Design Principles reflects these recent changes. The book begins by covering traditional logical design principles, followed by an analysis of the normalizing and modeling of data. It then examines designing for specific purposes, such as object-oriented databases, online transaction processing (OLTP), and data warehouses. As the text progresses, it moves from the purely logical into some physical design, as determined by how the features of modern databases are implemented.Because this is a logical-design book, the authors attempt to make the examples database-neutral. Because various vendors implement features in different ways, this volume sometimes offers examples from a specific database management system. When…

Database Management $3.98 This easy-to-read, detailed guide to fundamental database management system (DBMS) concepts and contemporary technologies details five of the most popular commercial DBMS offerings: IBM’s DB2, Oracle’s Oracle, Sybase’s SQL Server, Tandem’s NonStop SQL/MP, and Computer Associates’ CA-OpenIngres. Covers client/server DBMSs, distributed databases, replication, middleware, parallelism, and object-oriented support. For database administrators responsible for evaluating and selecting DBMSs, as well as for relational DBMS application programmers, system administrators, and network administrators.

OCP Oracle Database 11g[eBook] $41.39 pbA Fully Integrated Study System for OCP Exam 1Z0-053/bpPrepare for the Oracle Certified Professional Oracle Database 11ig/i: Administration II exam with help from this exclusive Oracle Press guide. In each chapter, you’ll find challenging exercises, practice questions, a two-minute drill, and a chapter summary to highlight what you’ve learned. This authoritative guide will help you pass the test and serve as your essential on-the-job reference. Get complete coverage of all OCP objectives for exam 1Z0-053, including:ulliDatabase structure and Oracle Automatic Storage ManagementliConfiguring database recoverabilityliOracle Recovery Manager (RMAN)liOracle FlashbackliMemory management techniquesliDatabase tuning advisorsliDisk space and resource managementliConfiguring database diagnosticsliAdministering the Oracle SchedulerliDatabase globalization…/ulpiNote: CD-ROM/DVD and other supplementary materials are not included./i

Database Management $1 Database Management

User s Guide: Microsoft FoxPro: Relational Database Management System $7.99 User s Guide: Microsoft FoxPro: Relational Database Management System

Database Engines: Extensible Storage Engine, Microsoft Jet Database Engine, IBM Information Management System, Fame, Retain, Elevatedb $19.99 Database Engines: Extensible Storage Engine, Microsoft Jet Database Engine, IBM Information Management System, Fame, Retain, Elevatedb

Oracle Database 11g DBA Handbook[eBook] $41.39 pbThe Essential Resource for Oracle DBAs–Fully Updated and Expanded/bpManage a flexible, highly available Oracle database with help from the expert information contained in this exclusive Oracle Press guide. Fully revised to cover every new feature and utility, iOracle Database 11g DBA Handbook/i shows how to perform a new installation, upgrade from previous versions, configure hardware and software for maximum efficiency, and employ bulletproof security. You will learn to automate the backup and recovery process, provide transparent failover capability, audit and tune performance, and distribute your enterprise databases with Oracle Net.ulliPlan and deploy permanent, temporary, and bigfile tablespaces/liliOptimize disk allocation, CPU usage, I/O throughput, and SQL queries/liliDevelop powerful database management applications/liliGuard against human errors using Oracle Flashback and Oracle Automatic Undo Management/liliDiagnose and tune system…/ul

Database Management Systems $6.48 Every operating manager has to deal with the problems and the opportunities afforded to them in controlling and managing data and data systems. Since management systems are absolutely essential for a successful enterprise, this book is designed to the aid the professional in the selection, implementation, and management of a database system. Learn how to make your system function at its optimal level and accomplish what it is designed to do! With coverage of web and traditional database management systems, applications, programming, and much more, this guide is an essential for any professional looking for the optimum performance from your company’s databases.